Carol McPherson
Editor • Writer • Multimedia Producer
Skills & Specialties
Audio & Video Production
End-to-end audiovisual production—from conceptualization and scripting to the final edit—for in-depth projects and short-form social media content.
Social Media Management
Employs high-level strategies rooted in SEO and audience research to define content pillars, connect with followers, and create meaningful content.
Writing & Editing
Able to create relevant, engaging, and SEO-optimized editorial content for any niche on a tight timeline.
Digital Planning & Strategy
Content strategy, editorial email newsletter management & design, and social media management.
Writing
Published on SmarterTravel
Published on SmarterTravel
Published on SmarterTravel
Published on SmarterTravel
Published on SmarterTravel
Published on SmarterTravel
Published on SmarterTravel
Published on FamilyVactionist
Published on the Massachusetts Water Resources Research Center (WRRC) and National Institute for Water Research (NIWR) websites