Carol McPherson
Editor • Writer • Multimedia Producer
About Me.
An editor and writer with six years of experience connecting brands with their audience by crafting engaging stories and distilling complex ideas into easily digestible content across digital media.
Powerful messages need to be delivered across platforms. I specialize in bringing these ideas to life— through long-form educational video, short-form social content, written editorial coverage, or a combination of multimedia experiences—and developing the strategy needed to boost their visibility.
I am passionate about bringing value to readers and curious content consumers. I've traveled as an invited press representative to places such as San Luis Obispo, Saint Lucia, and France, creating in-depth and first-person travel guides previously described by PR reps as "epic."
Education & Certifications
University of Massachusetts Amherst
B.A. of Communication
B.A. of Anthropology
Film Studies Certificate
Graduated Summa Cum Laude from the University of Massachusetts Amherst Commonwealth Honors College; recipient of a 2018 Commonwealth Honors College Research Grant for documentary film production
American University of Rome
Semester Abroad Program
Studied documentary storytelling, global media & communications, and anthropology